How the world will work
depends on software.

We partner with founders who see that future.

Our Principles

Product focused

Working closely with our companies on their product roadmaps to realize the highest returns over time.


A structure and approach that enables us to invest in companies for the long haul.

Investing locally and globally

Unconstrained by location, investing in great companies all over the world.

Hypothesis-based strategy

Identifying needs and solutions that drive transformational change in large markets.

Selective investing

Building value and creating relationships with founders that last.


Singularly investing in software to power business

Singularly investing in software to power business

Every industry will be transformed by software.

Tola Capital has been part of the software revolution for decades and have perspective on how it will continue to transform business.

We practice hypothesis-based investing and are particularly focused on companies having an impact in the following areas: Future of Work, Web3, Shift Left, Modern Security, and others we continue to identify.

A Successful History

Tola is the biggest venture fund in Seattle that you may not have heard of.

For over a decade we’ve been heads down, investing in great founders, helping portfolio companies become category leaders, and generating great returns for our investors.



Diversity at Tola

We live our value of diversity every day.
Diverse thinking

We value teams that embrace diversity and want to build inclusive cultures.

Diverse success

We believe in the business value of diversity and raise the bar on ourselves – and our partners – in measures beyond ROI.

Diverse experience

Our team has different experiences and perspectives that inform how we view the world, markets, and opportunities.

Diverse network

Our network brings a broader pool of the right talent to our portfolio companies.


Our Team

We invest as a team, bringing together our collective experiences and insights to identify opportunities and partner with our companies.

meet our team

News & Updates

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Navigating 2023: A Growth Mindset for Sales Leadership

Phil Sorgen, Venture Partner As macro headwinds impact many sectors of the economy, the best companies view this as an opportunity to create separation from their competitors and gain share in their respective markets. While great execution is always important, these challenging […]

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